Real
Estate Virtual Assistant Services
Drip
Marketing
Make
A Splash!
Drip
marketing is a direct marketing strategy that involves
sending out several promotional pieces over a period
of time to a desired prospective market.
In
other words, keep your name in front of your current
and potential clients on a consistent
basis using effective marketing pieces.
The
best thing about drip marketing is it requires a plan
of action. By creating this plan and following it throughout
the year, you can guarantee that you will be consistent
with your marketing all year long. I suggest that you
develop your drip marketing campaign when planning your
yearly
marketing calendar.
It
all sounds great, but where do you start?
To
help you I've listed a plan of action to get you well
on your way to developing a productive drip marketing
campaign:
Step
1: Develop your Plan (Plan something at least EVERY
month)
Step 2: Strategize the Execution of Your Plan
Step 3: Decide who your Target is.
Step 4: Create consistency by developing your slogan
or phrase. Then place it on every promotional and marketing
piece.
What methods can you use for your drip marketing campaign?
Here are a few that will get you started:
- Postcards
- Newsletters
- Email
Newsletter (be careful of spam filters)
- Promotional
or Sales Brochures
Think of your drip marketing campaign as a way to nurture
your current and potential clients. You campaign should
keep them aware of your products and services, prompting
them to call you when they're thinking
of buying or selling or to refer to you
friends, neighbours and relatives who are thinking of
buying and selling.
How
can VPC help?
Working
with many of the premier automated drip marketing programs
available today, such as Imprev, Constant Contact, and
Rainmaker Lead System, I'll do the leg work
for you. I'll propose marketing pieces for
your approval, customize each piece, schedule the campaign
and execute it for you. In fact,
I'll manage the entire process so you can spend the
time on what you know and love best. Complete
the Marketing
Goals Assessment to get started today!
We
form partnerships with our clients. Collaborative relationships
that foster improvement and growth.
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