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Direct Marketing Campaigns

Keep your name and services in front of current, past and potential clients.

What Direct Marketing Does:

Direct marketing has become an accepted and important part of many marketing plans. It isn't the cure all but it is a method to get and keep prospects and clients to keep using your services. There are three primary functions of direct marketing:

1. To get new customers.
2. To keep the customers you already have.
3. To keep 'em all coming back for more!

13 Direct Marketing Uses (there are many more - use your imagination!):

1. Provide sales leads, lead generation.
2. Screen "suspects" to the "prospects" stage so you can turn them into clients.
3. Reduce the cost of selling your service.
4. Provide important information to your marketplace.
5. Make announcements to your best prospects and customers.
6. Answer to your competition.
7. Provide "super service" to your customers.
8. Provide marketing support to your advertising.
9. Provide an individualized message to your target market.
10. Reduce the number of cold calls needed.
11. Conduct market surveys and research.
12. Open new markets and territories.
13. Increase your bottom-line profits!

Direct marketing includes these components:

• Getting your message across to your target market.
• Persuading your audience to take some action on that message.
• Tracking and recording what happens - the action or lack of it. Analyze it so you know what really happened in the marketplace this time, and plan with these measurable results what you're going to do next time.

See also Drip Marketing.

Contact VPC today to get started with your direct marketing strategy!

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