About
Since 2001, My Creative Assistant has been offering services to help professionals better concentrate on the work they love and do best. We are a professional organization which quickly integrates to become part of your team. We are delighted in sharing in your successes and are fast to assist in the event of a crunch.
Bottom line, we care about our clients and wish to help them excel in their pursuits.

Pam Ivey, Cert SBM, CREVA, PREVA, CRESS, CMP
Pam is the principal of My Creative Assistant, a division of Visual Persuasions Canada, with over 20 years experience in administration, marketing and promotions, public relations, research, graphic design, and web design.
graduate with honours from the Small Business Management Program at Mohawk College in Hamilton, Ontario, and the recent acquisition of a Certified Marketing Professional designation from CMP University, Pam can help you create a comprehensive and actionable business and marketing plan to help to guide you in achieving the successful practice you desire.
“I have a real passion for marketing and receive great satisfaction in knowing I’ve helped my clients achieve the level of success they desire.”
Pam and her team partner with clients across North America to assist and support them in obtaining their professional goals, which in turn gives them the time to reach their personal ones.
My Creative Assistant Team (MCAT)
![]() Kathy Smith |
Executive VA to Pam Ivey, Sr. Client Manager, Sr. Writer (copywriting, editing, ghostwriting) – Can write articles, press releases, media kits, bios, misc. promotional materials, webcopy, newsletters, autoresponders, sales pages, reports, e-books, assist with books – just about anything a client needs in the way of written materials. I am also happy to edit anything a client is struggling with. An 18-year professional freelance writer, Kathy has been published in over 60 newspapers and magazines. She writes for a wide variety of clients including coaches, Internet marketers, solo-entrepreneurs, small businesses, and large corporations. Kathy has a innate ability to quickly intuit a client’s personality and write from a blank canvas, a short interview, bullet points or a brief outline. Then she expertly crafts copy in the client’s voice that speaks to their target market. |
![]() Virginia Lee |
![]() Client Manager, Shopping Carts, Websites, Autoresponders, Blog Creation and Customization,ezines (iContact,Topica,myemma,Constant Contact,AWeber and others), article submission, bookkeeping (Canada only), shopping cart, web design, maintenance, sales pages |
![]() Anna Baron |
Web site design/maintenance, ezines, Internet marketing, Social Networking/Social Media guru, Reputation Management, WordPress Customization, Organic Search Engine Optimization (SEO), ghost blogging, Twitter backgrounds, drip mail campaigns, custom graphics/images Anna has over 20 years experience as an Executive Assistant and has owned her virtual assistant business(es) since 1997. Her focus is on Internet marketing supporting small businesses and entrepreneurs. She works mostly with speakers, coaches and real estate professionals. Anna holds many credentials such as the REVA Institute certification, Webographers certification, IVAA CVA (certified virtual assistant) IVAA CRESS (certified real estate support specialist) and holds the EthicsChecked certification from IVAA as well. Anna has been featured in several publications both online and in print including: “The Entrepreneurial Parent” book by Paul and Sarah Edwards, “The Business of Being Virtual” book by Pam Ivey and Kristi Pavlik, The Dallas Business Journal, Florida Real Estate Magazines 2007 Solutions Guide, Texas REALTOR news, CyberStars newsletter and ePowerNews just to name a few! She can frequently be found teaching teleclasses on search engine optimization and web site design. Anna has also been a virtual assistant coach since 2002 helping other virtual assistant wanna-be’s fulfill their dreams of owning their own business. Anna is good buddies with Pam, owner of My Creative Assistant and the two work seamlessly together solving the world’s Internet and marketing problems one client at a time. |
![]() Debbie Saro |
WordPress Customization, project management, website maintenance, membership site set up and management, Internet and social marketing and administrative support. Debbie has been working in the administrative field for over 20 years and working as a virtual assistant since 2002. She has a Bachelor’s degree from Central Michigan University in Applied Science with a concentration in Organization Administration and has completed several online certification programs. The opportunities that she enjoys assisting clients with are: project management, WordPress customization and set up, website maintenance, membership sites (using WishList), administrative support, internet marketing and social media marketing. Debbie has enjoyed working with wonderful VA teams and supporting client’s growth. |
![]() Kathy Vleitstra |
General Admin Support, Data Entry, Article Marketing, PowerPoint Creation, Document Formatting, Virtual Assistant to Pam Ivey |
![]() Kelly Gelle |
Real Estate Support, Top Producer and Lead Management Specialist, Systems and Process documentation. |
![]() Kendall Gjevre |
1ShoppingCart, Graphic Design, Website Design, Blog Creation and Customization, Autoresponder Creation and Managemenet, CMS Sites After 20 years in the Information Technology field primarily as a systems analyst and IT Manager, Kendall began supporting clients virtually in 2002. Her areas of expertise and focus include website development and maintenance, e-Commerce development and support, Content Management Systems, including Joomla and WordPress, graphics design, Internet marketing and other tasks that spark her creative interests. Kendall has a B.S. in Finance from the University of San Francisco, and is a Certified Microsoft Office Support Specialist. Kendall enjoys helping take successful business clients “online” and assisting in their growth and expansion. |
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![]() Patty Dost |
Editing/proofreading, Spreadsheets, Word Processing, Website Critiques, Website Maintenance, Email Management, Internet Research, Press Release and Article Submissions, Reminder Services, Blog Maintenance, Newsletter Preparation and Distribution, Moodle Patty brings more than 20 years of administrative support experience. As a VA, Patty enjoys working virtually and offers a variety of services. Her skills include, but are not limited to, editing/proofreading, spreadsheets, word processing, website critiques, website maintenance, email management, Internet research, press release and article submissions, reminder services, blog maintenance, newsletter preparation and distribution, Moodle, and general administrative assistance. |
![]() Samantha Gove |
Canadian Bookkeeping Services Samantha Gove has a computer systems and business administration diploma from Clarke College, a photography diploma from Algonquin College and an income tax preparation certificate from H&R Block.She has completed the SEA Program, a four-week training session at St. Lawrence College for Entrepreneurs. This program was sponsored by Human Resources and Skills Development Canada. Ms. Gove has provided administrative services to a variety of businesses in South Dundas for 18 years. Her affiliations include Seaway Valley Tourism, Industry Canada, DIAMONDS Conservation Land Trust, The Leader, The Chieftain, Iroquois Marine Services, Arthur Thom Electric Ltd., Youth Services Canada, 750 Truck Stop, and H&R Block.
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