If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, that’s a Promotion. If the elephant walks through the Mayor’s flower bed, that’s Publicity. If you can get [...]

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The give-away’s purpose is to get people into your marketing funel, in order to get a ‘taste’ of what you have to offer and to build your marketing list. Why build a list? People deal with people they know, like and trust – something I like to call the “KLT Factor” and by providing a [...]

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Is your copy doing its job? Are your website visitors signing up for your freebies and your services? Are your social media contacts flocking to see what you have to say, and what new products you’ve got up your sleeve? If not, it may be time to do a copywriting check-up. Here are some key [...]

Posted in Business Tools, Clients, Marketing, SEO, Social Marketing, Uncategorized, VA, Virtual Assistant, business promotion 3 Comments »

Social Media is by far one of the most popular and fastest growing networking tools for online businesses. When used in a strategic manner, it can help boost your reputation, bring you key connections, and explode your business. There are many ways you can use social media portals to your advantage. And, as with any [...]

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How you communicate in all areas of your business is critical to your success. Whether you’re meeting with a client, delegating to your VA or sending out a broadcast to your database, you need to be clear and professional at all times. This may sound pretty straightforward, but without good communication, you compromise your business [...]

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One of the quickest and easiest ways for you to build your list is to have a place on your website where people can enter their name and email address and, in turn receive something of value for free.  This is called the opt-in box. Internet marketers, coaches, consultants and other web-based entrepreneurs use a [...]

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“My target market is everybody.” Is this statement true for your business? If so, how is that working for you? My guess would be that it’s not working at all. I shudder when a client tells me that their target market is everyone. When you target everyone, it’s too hard to focus on anyone and [...]

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Viral marketing can best be described as a marketing campaign that permits you to reach a large number of people quickly online, much in the same way a human cold virus might spread throughout an office complex. The online equivalent of word-of-mouth marketing, viral marketing permits people to pass along marketing material to friends, customers, [...]

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There are a great number of things that can be done to market a new book, and these activities are perfect for a virtual assistant that has the education and know-how to make it all happen for you. Here’s a list of some of these items: Create web site Create Online Media Kit Design Collaterals [...]

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